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What is Planned Obsolescence?

Writer's picture: Tessa MunsonTessa Munson

Updated: Nov 25, 2018

Planned obsolescence, also known as built-in obsolescence, is defined as "the practice of making or designing something (such as a car) in such a way that it will only be usable for a short time so that people will have to buy another one."


The information presented here seeks to address planned obsolescence in regard to our digital lives, during this digital age. While modern cars are now built with computers inside, the digitalism referred to here is primarily with respect to computers and smartphones.


Below is a list of questions and answers in regards to the basics of planned obsolescence.

 

Why do companies engage in planned obsolescence?

It sells more products. Simply said, if products die quicker, they must be replaced quicker. Planned obsolescence helps technology companys' bottom line.


Does everything I buy have built-in obsolescence?

Somewhat. Various technologies could potentially last much longer than they currently do, if not for these built-in timelines. However, consumer culture demands new products periodically, which by design creates complexities with regard to new technology, who it is designed for, and who can afford to buy it.


Is this a new phenomenon?

No. Built-in obsolescence has been occurring for years. Computers, smartphones and lightbulbs are just a few examples of products that have had pre-planned lifespans built in for decades.


Do software upgrades always coincide with hardware upgrades?

No. Software upgrades are inevitable, and it is necessary to keep devices up to date. However, when the physical hardware still has years of life left, it is problematic for software developers to intentionally slow down older software, with goals of encouraging consumers to purchase the latest and greatest products.


Who benefits from planned obsolescence?

The short answer: businesses. (One could also infer that the government benefits, due to various taxation, but that is another argument entirely.) Companies that design products to fail will ultimately reap the highest rewards, since consumers will not likely have a choice as to whether they can live without the products or not. Consumers will always end up with the short end of the stick, because they will ultimately be forced to continue replacing their devices, once they inevitably become obsolete.

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